yeah..of cos i am not saying everything from scratch. But no matter in which part of the player, there always be the initial startup plan and design.
Someone will have to come up with something which will then be adopt by customer and brand it themselve.Instead of the designer just come up with something(anything), why not listen to what we demand and apply in on the design.
I bet it will be more profitable as the product actually got a customer base waiting even before it is launch...rather than hit it off the shelf , praying the sales will be good.
I see that is what china PMP is moving right. Just get something up and try their luck. Come up with thousands of almost similiar product but none are really in demand.

Just hope that it will be nationite product which other brand player trying to get it under their name in the future.