If the Ten3 is indeed using the same frame, that has be some kind of record: R10 > Ten > Ten 2 > Ten 2 Plus > Ten 3. Starting from 2010, there's been 3 processor overhauls (Telechips > Amlogic > TI), 3 screen technologies, one webcam addition, one back plate redesign and one change in frame color.
Now that's maximizing value from your platform.
Its very Ainol thing of them to do to keep renewing the same body hahaha.
I actually don't think it looks bad, at least the renderings, i don't know about how it looks in real life, but i can see the appeal of using the same design like this for tablets, its appealing and they save money.
IPS seems to be the new buzz word in China at the moment
It reminds me of LTPS back in the day, now most standard LCD screens for media players are actually LTPS. I see the same here with IPS. I am also pretty sure the huge surge in IPS screen on China tabs is due to the price bottoming out due to massive over supply and Apple switching to a better screen display for their upcoming ipad3.