The answer is always the same when a question like this comes up: Cowon or Sansa.
If you want something "equivalent" (as in premium price) to the iPod/iPod Touch, then its Cowon, like the J3.
If you want something more basic, then it's the original Fuze, the Clip+, or the Clip Zip.
Can't go wrong...well, except with Sansa's Fuze+ (they changed the processor for that one) and some of Cowon's puzzling PMPs.
It's really sad that the only Chinese players (this site's specialty) worth discussing these days are the absurd to outright ridiculously stupid "audiophile" brands like HiFiMan, HiSound, Colorfly and QLS.
Thanks for the help.
It looks the better player sound quality/formats/size/price is the Sansa.