Ok,when you plug in the charger,does the NOVO turn on by itself? Everytime I plug it in when its off,thats what happens. If yours isnt doing this,then there might be a problem with your NOVO,sorry.
If you long press it when its unplugged(more than 5 seconds),it should just turn on,again,if not,you have problems.You might have gotten a defective one,send it back for an exchange.Despite all the precautions taken,some just dont work.I have had more than my fair share of defective tablets,so I speak from tons of experience.Just send it back and get another one.
_________________Ainol NOVO 7 Elf II
7" 1024x600 Capacitive Screen, 16 GB of memory, 1GB of Ram, 32GB microSD card, Dual Core, Android 4.0.3 with the Custom Dark Elf Rom. VIDEO REVIEW: http://www.youtube.com/watch?v=XpsSK5G0XMoUG802 Android On A Stick
HDMI based Android TV Device. 1080p Video, 4GB Ram, 32GB microSD card, Android 4.1.1 Jellybean, Rockchip 3066 Dual Core. VIDEO REVIEW: http://www.youtube.com/watch?v=2gqd1AjJm60