are they using the SoChip in their android devices
Supposedly they will be sochip based.
yeah Ainol cranks out so many different models you need a PowerPoint presentation or a flow chart to keep up. But the comparision to Apple Ipod is apt. What happens if the dominant company makes a product that you just don't like? You look for alternatives wherever you can find them. That's what got me interested in Ainol PMPs awhile back. They mix and match so many chipsets, screen sizes and touch vs button models that there's something to appeal to niche buyers. I dig thru all of their different PMPs to find the one w/ the combination of features I like. I'm a big fan of the touch + button features on Ainol PMPs.
The Onda model is much simpler and their PMPs w/ the SC9800's chipset have just as good preformance as the Ainols.
Sounds more like Ainol are hoping to throw enough against a wall in hope that something will stick.
They had a solid hit with the V6000HDA with that fantastic screen, shame they stopped making that model due to shortages in screen supply.
I don't think that producing so many variations of one basic configuration is the best strategy, but i guess in Ainols case it works.